The Campaign That Exceeded Expectations
When San Francisco Supervisor Joel Engardio faced a contentious recall election driven by the Great Highway closure controversy, the Stop the Engardio Recall Committee turned to TouchStone's professional canvassing teams to execute an ambitious door-to-door campaign.
With a mandate to knock on 50,000 doors while maintaining the highest levels of data integrity, TouchStone deployed experienced field teams and strategic canvassing management to deliver verified, accountable results that exceeded expectations.
Download the full case studyThe Challenge
Supervisor Joel Engardio faced a recall effort fueled by controversy over the Great Highway closure and a deeply divided political climate in San Francisco's Outer Sunset district. The Stop the Engardio Recall Committee needed professional canvassing services to mobilize quickly and effectively before the September 16 election.
Critical Requirements
- Deploy experienced canvassing teams to reach tens of thousands of voters in a compressed timeframe
- Build unprecedented donor confidence through verifiable accountability and transparent reporting
- Ensure every door-to-door conversation was genuine, compliant, and properly documented
- Navigate the unique challenges of the Outer Sunset's diverse communities with multilingual canvassers
Our Innovative Approach
TouchStone deployed its comprehensive canvassing services from day one, creating a system that delivered both accountability and results. Our solution combined experienced field teams with proven operational strategies to maximize efficiency and voter contact rates.
Key Innovation Highlights
GPS-Verified Accountability
Real-time location tracking that gave donors complete confidence in our field teams
Multilingual Breakthrough
Instant script translation to Spanish and Mandarin for neighborhood canvassing
Advanced Reporting
Dashboard visibility that transformed campaign decision-making and resource allocation
Quality Assurance
Photo verification and follow-up protocols ensuring complete data integrity
Results That Speak Volumes
TouchStone's execution of this campaign demonstrates what's possible when professional canvassing services meet strategic field operations. Our canvassing teams delivered outcomes that exceeded all initial projections.
Success Highlights
- Goal Achievement: 50,000 door target completed ahead of schedule through organized door-to-door canvassing
- Quality Conversations: Verified voter interactions delivered by trained canvassing contractors
- Seamless Operations: Zero significant issues throughout the entire campaign
- Multilingual Success: Breakthrough community canvassing with Spanish and Mandarin-speaking residents
- Operational Efficiency: Program scaled smoothly to 25 paid canvassers working at optimal rates
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Why This Campaign Matters
The Engardio recall campaign represents a pivotal moment in political canvassing services, demonstrating how professional field teams can transform traditional outreach into a precise, accountable, and highly effective voter engagement operation.
Critical Success Factors
- Trust Through Accountability: How verified canvassing results changed donor confidence
- Inclusive Outreach: Breaking language barriers in residential canvassing
- Data-Driven Decisions: The power of real-time field reporting from canvassing teams
- Scalable Excellence: Maintaining quality while rapidly expanding our canvassing agency operations